Keywords and key phrases are one of the most important elements of SEO. They are words which you have carefully selected and integrated allowing your website to appear in search results when those words are searched. For example one of my key phrases is ‘graphic designer brighton’. I make sure that this key phrase appears in a number of places which I will go on to discuss below.
Be aware of keyword stuffing, this is when you use too many keywords in an unnatural way. Search engines such as Google will see this as spamming and will penalise your website.
The page title is the text that typically appears above the browser’s address bar. It is one of the most important things to consider for key word related SEO and is also the first thing you see in a google search result. By putting your keyword first in your title before any other words you can potentially be ranked higher in a search result.