Competition entry for the AA

I was just browsing my hard drive and thought I would share this. It was a competition entry that I did several years ago for the AA. The brief was to simply create a fresh and exciting marketing campaign. I kept the design very simple with simplistic vector illustrations made up of straight lines. The colour palette was literally just the AA colours, black and yellow. The idea behind the posters was to create fun and exciting ways in which the customer’s car had been taken off the road. A normal break down is very boring so I thought ‘what if it was something highly exciting instead’. The AA mechanic can play the hero and come to the driver’s rescue in an almost fairy tale unfolding of events. The copy was short and sweet and I wanted it to incorporate a bit of word play. I never got around to submitting it in the end which is a shame, but here it is now.