Rebrand and stationary design for investment broker, Avantis Wealth. Avantis Wealth is an insurance broker specialising in property backed investments to boost pension funds. Avantis Wealth required a rebrand to transform their brand from being red dominant, to a blue sophisticated company. Colour plays an important role in conveying the appropriate message, red has connotations with warning signs and is therefore not ideal for an investment company. Blue on the other hand is the colour most associated with trust (according to a myriad of colour studies) and is therefore a far more fitting colour for this type of business.