Campaign Graphics

Ditch the Dry

Ditch the Dry was a major national campaign for ProDog Raw, created to raise awareness of raw feeding and encourage dog owners to make the switch from conventional dry food.

I supported the campaign across a range of creative materials, helping to develop a bold and recognisable visual presence across digital and print channels. The campaign included social media content, promotional graphics, educational materials, competitions and point-of-sale assets, all designed to communicate ProDog’s message and engage a growing community of dog owners.

The campaign became an important part of ProDog Raw’s brand identity, combining education, expert insight and community-led content to challenge the status quo around canine nutrition.