Identity & Branding

Plutus Portfolio

Plutus Portfolio is a carefully curated collection of exclusive, high-performance investments designed for high-net-worth individuals. The brand was created to establish a premium, sophisticated and distinctive identity within the investment sector.

After exploring a number of creative approaches, we decided to take the brand in a much more distinctive visual direction. A classic serif typeface was selected to create a sense of heritage and sophistication, complemented by a refined black and gold colour palette and striking black-and-white photography.

As Plutus is the Greek god of wealth, Ancient Greece became a natural source of inspiration for the visual identity. Black-and-white imagery of classical statues provides a strong and memorable visual language, creating a sense of luxury, history and intrigue while reinforcing the brand’s connection to wealth and prosperity.