There are a number of factors to take into consideration when choosing your web hosting. Here are 7 tips and suggestions that may help you make a better decision.
The location of the host’s server may not seem that important but it does actually affect SEO. For example if you are based in the UK and your website is promoting your UK business then ideally the server that hosts your site should also be in the UK. When Google generates a search result it takes into account the server location as it believes it to be more relevant for those searching. For example if someone searched for a ‘Graphic Designer in London’ then a London based graphic designer who is hosted in the UK may fare better than his or her local competitor who is hosted in America. Of course there are many other things to take into consideration for good SEO.
So, always check where the servers are located. If it’s a large hosting company they will usually have servers in different countries but not always in the country that you need so it’s worth checking before purchasing.