Backlinks are links from other websites that point back to your website. There are several ways to get backlinks and one of the easiest methods is to add your website to online directories. There are two main types of backlinks, ‘NoFollow’ and ‘DoFollow’. The aim is to get as many ‘DoFollow’ backlinks as possible as this will help increase your website’s position on Google. ‘DoFollow’ means that when Google crawls a website they will also follow all outbound links. As many websites were getting penalised by Google for linking to low quality websites, many webmasters changed the outbound links to ‘NoFollow’, which means that their website is not associating with or endorsing a particular website.